Hello,

I am Manoela: a user researcher specialized in product discovery and fascinated by human behavior.

Working together with product, design, and tech teams, I help companies develop products that deliver the right value to the right users.

I help companies:

↳ understand their clients’ and users’ behavior in order to prioritize efforts for an existing product 

↳ craft clear user journeys to innovate on a product's experience 

↳ delve into user’s pains, needs, and desires to drive product portfolio growth

Work Experience

  • Zippi is a fintech focused on delivering microcredit to microentrepreneurs in Brazil, to bridge the gap between their desire to grow and the needed resources.

    Together with the product team, I have worked as both an IC and a manager, doing strategic product research and making sure the delivered design work is the best possible.

    The company was accelerated by YC and secured a Series A by Tiger Global in 2022.

  • The leading micro-mobility company in Latin America aims to promote a "mobility revolution" with its shared bikes.

    I have worked as a user researcher within the Tembici Product Design team, where I collaborated across 4 product squads, helping PMs and designers with the needed research work.

  • A global innovation and experience design consultancy, experts in identifying, producing, and launching innovative solutions to complex problems.

    As a UX researcher and strategist, I was able to work with major clients (Ambev, ABInbev, Nubank, 99…) to deliver experience and strategic results connected to their obectives.

  • As a freelancer researcher, I got to work with B2B and B2C clients, helping them understand the pain points of their user journeys and uncover the opportunities for work in the future.

Specialized in methodologies such as

Jobs To Be Done

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Usability Testing

•

Surveys

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User Interviews

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Card Sorting

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Prototype Thinking

•

Jobs To Be Done • Usability Testing • Surveys • User Interviews • Card Sorting • Prototype Thinking •

As a researcher, I make an enormous amount of questions in order to translate users’ needs into actionable insights for strategy and business teams.

As a person, I am passionate about culture, humans and how the two of them connect. Curious and positive, I enjoy expressing my creativity through writing and cooking.

Writing

I feel my best when writing. Here's a few of my thoughts, both professional and personal ones, translated into words:

A Designer's role in users’ free will

A reflection on UX, friction and choices in times of despair - and how can designers help users not make harmful decisions.

Listening and Redesigning

How we redesigned the entire Zippi app just by listening to users’ complaints - and drove all business metrics up.

Coming soon - April 2024

A Year of Pleasure

Ramblings on different definitions of pleasure in order to create a year entirely based on this feeling. Because there is a lot of life beyond work.