Hello,

I am Manoela: a user researcher specialized in product discovery and fascinated by human behavior.

Working together with product, design, and tech teams, I help companies develop products that deliver the right value to the right users.

I help companies:

↳ understand their clients’ and users’ behavior in order to prioritize efforts for an existing product 

↳ craft clear user journeys to innovate on a product's experience 

↳ delve into user’s pains, needs, and desires to drive product portfolio growth

Work Experience

Specialized in methodologies such as

Jobs To Be Done

Usability Testing

Surveys

User Interviews

Card Sorting

Prototype Thinking

Jobs To Be Done • Usability Testing • Surveys • User Interviews • Card Sorting • Prototype Thinking •

As a researcher, I make an enormous amount of questions in order to translate users’ needs into actionable insights for strategy and business teams.

As a person, I am passionate about culture, humans and how the two of them connect. Curious and positive, I enjoy expressing my creativity through writing and cooking.

Writing

I feel my best when writing. Here's a few of my thoughts, both professional and personal ones, translated into words:

A Designer's role in users’ free will

A reflection on UX, friction and choices in times of despair - and how can designers help users not make harmful decisions.

Listening and Redesigning

How we redesigned the entire Zippi app just by listening to users’ complaints - and drove all business metrics up.

Coming soon - April 2024

A Year of Pleasure

Ramblings on different definitions of pleasure in order to create a year entirely based on this feeling. Because there is a lot of life beyond work.